Javier Heras – El TheSEO

His professional career has been extensively involved in the digital classifieds industry for over two decades. Commencing with a focus on Search Engine Optimization (SEO), He progressed to the role of SEO Manager at Mitula Group, a company previously listed on the Australian Stock Exchange (ASX:MUA) and acquired by Lifull, a publicly traded entity on the Tokyo Stock Exchange (2120.T). Subsequently, he assumed leadership of the SEO team at Lifull Connect.

This professional trajectory has entailed responsibility for the organic traffic of a substantial network, encompassing over 300 websites, across more than 20 languages, serving a global audience in over 50 countries. This network includes notable brands such as Trovit, Mitula, Nestoria, Nuroa, Lamudi, Properati, RESEM, Dot Property, Hipflat, and Thailand Property, collectively reaching an excess of 80 million monthly users.

A particular area of expertise lies in managing the complexities of technical migrations. The integration of new brands, such as Nestoria (across 15+ countries), Nuroa (also 15+ countries), Properati (including Colombia, Argentina, Ecuador, and Peru), Lamudi (Mexico), and Hipflat (Thailand), needs a meticulous approach to ensure seamless SEO transitions. This involves navigating intricate challenges and coordinating various elements to achieve a cohesive outcome. Therefore, for organizations seeking an experienced professional capable of managing large-scale SEO operations, particularly within the classifieds sector, he offers comprehensive expertise. With a long-standing presence in the digital landscape, Javier remains prepared to address evolving challenges.

Now t’s time to help other companies with all of his experience and know-how with El TheSEO