Local SEO

How we work

1. Diagnosis. After a conversation to define scope, we review profile, website, local competition and searches that matter in your area to assess your local visibility.
2. Prioritised plan. Based on that diagnosis, we order actions by impact and effort. No lists of 200 tasks to justify hours.
3. Support while your team implements. We support your team; we only implement on very small projects.
4. Google profile management. We can manage it directly.
5. Tracking. Metrics that matter to the business: calls, directions, clicks to website, profile impressions and progress on target searches.

If you only want a focused starting point, the local SEO audit summarises the current state and priorities.

What the service covers

When someone searches for a service nearby, Google combines three pieces: your profile, your website and the signals that reach it from outside, such as reviews or directories. We work on all three as a system, not separately.

Google profile

It is the most visible piece. We review categories and services, NAP consistency (name, address, phone) with your website and other directories, hours and status, and how you manage photos, posts and review responses.

Maps and local ranking

The local algorithm weighs relevance, distance and prominence. Distance is not up to you; relevance and prominence are. That is why tracking has to look at real searches in your area, not just generic positions in a tool.

Website and profile as a system

The website still matters in local: it supports the profile, captures searches that do not end on Maps and provides context the profile cannot, such as services, indicative pricing, team or case studies. Treating the website as a generic showcase and the profile as something separate is the most common mistake we see.

If you have several stores, this gets more complex. We have a dedicated multi-location local SEO service.

Reviews

We do not work on reviews by asking anyone for five stars. We look at volume and rating against your direct competition: if a rival has 200 reviews at 4.8 and you have 40 at 3.6, no amount of profile posting closes that gap.

We define when to ask for them, at what point in the service and through which channel, how to respond with priority on negative ones, and whether what customers say matches what the website promises. If it does not match, the problem is not reviews, it is expectations set wrong before the sale.

Who this is for

We work with businesses that already have an active profile and want to bring order to what they do with it, or those who want to set one up from scratch. It works well if you manage several locations, if your website runs on any CMS, or if you need judgement before committing budget to a fixed package.

We do not sell a fixed monthly plan. The scope depends on the real complexity of the business, not a standard rate.